Train Brilliantly

This is an incredible campaign to introduce our new Forerunner watches with brilliant, amoled displays. The tricky thing with tech product advertising is finding a way to talk about what’s new, while also making emotional work that resonates with the audience. Joe and Amy achieved that and more with this ‘Train Brilliantly” campaign. I worked with them to shape the creative, sell it in to the business and guide it through the production process.

Creative Team: Amy Van Patten (writer), Joe Dietrich (art director)