The Miles That Made You

This one is near and dear to me. As every runner knows, the training you put in for a race goes largely unseen. This campaign sheds a light on the stories of real athletes as they prepare for their fall marathons. While every other brand comes out for race day, Garmin celebrates the before — the miles that made you.

The Miles That Made You began as a content idea for the @GarminRunning channel and grew into the global campaign for our entire running category. You’ll see it brought to life at Marathons in cities around the world and at the forefront of our efforts to reach new runners with dynamic cross platform awareness campaigns.

Creative Team: Amy Van Patten (writer), Joe Dietrich (art direction), Brooke Hult (social strategy), Kyle Pusateri (producer)