Rio Lakeshore

We’re passionate about running. We love the sport and all of the mental and physical rewards that come with it. We love the community it creates, the competition it brings and the sense of pride it instills. We live this life, and take joy in sharing the perspectives of others who live it too. In this film, runner @rio_lakeshore contemplates the answer to a simple question: Why do we run? While the responses will always differ depending on who you ask, one thing is sure. Whatever the reason, there’s a Garmin watch for you. Put it on and pursue your passion. Stride by stride. To the finish and beyond.

Film

Social Media

 

The Rio Lakeshore campaign ran as a content takeover for two weeks on @garminrunning and @garmin. Collaboration posts, Instagram reels, carousels and video cut-downs were all part of the strategic rollout. The full-length film was featured in-stadium at the Nike National Track and Field Championships at Hayward Field, University of Oregon.