NEVER STOP CYCLING. TOGETHER.

We continued the story of our Never Stop Cycling campaign in an emotional way by adding one simple word: together. A sweeping narrative, written by avid cyclist and Garmin creative Rebecca Sommers, showed that only Garmin truly understands our shared love of this timeliness sport.

Creative Team: Rebecca Sommers, Tommy Short

Film/Global TVC

Social

We are better together. From weekend group rides to solo efforts and every ride
in between, we’re here for all of it. πŸ€”πŸŒ#NeverStopCycling

OOH

DIGITAL