DO WHAT YOU LOVE LONGER

Batteries don’t just stop working. They die. And that’s a really depressing thought, especially when you’re in the middle of pursuing your passion in life. So here’s to staying alive, and the solar powered smartwatches that make it possible. Garmin was first to market with photovoltaic lens technology. We created this campaign to celebrate the upbeat and meaningful benefit of that technology advancement.

Integrated Campaign: TV, digital, social media, print, out-of-home